A good website should tell its visitors what to do. Great calls to action combine kick ass copy and stellar design to achieve the best results.
The term “call to action” generally conjures up ideas of ecommerce or donations but that isn’t always the case. It’s about convincing web visitors to take action on our sites. If we want someone to do something, whether it’s contact us, buy something or even just read something interesting – we have to ask them to do so. The magic comes in how we ask and hence the need for charming, good-looking calls to action.