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Blue Ocean Interactive Marketing Calgary
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Our Latest Blog Posts

Consider this your digital treasure trove, packed with nuggets of wisdom to help you scale your website, stay on top of ever-changing trends, and navigate the online marketing world with confidence. We're here to guide you on this journey, so dive in and discover!

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How to Maximize Performance with Creative Assets in Performance Max Campaigns
26
Apr 2024

How to Maximize Performance with Creative Assets in Performance Max Campaigns

Creative assets form the backbone of Performance Max campaigns, ensuring advertisers can fully harness Google's AI and machine learning algorithms for optimal ad performance. These assets include images, videos, headlines,...
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The Art of Hidden Branding
26
Apr 2024

The Art of Hidden Branding: Engaging Consumers with Subtle Messages

Hidden branding represents the clever incorporation of subtle messages or designs within a brand's visual elements, such as logos, to communicate deeper meanings or values. This technique, also known as...
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Brainstorming
18
Apr 2024

Beyond the Graphics: 5 Essential Non-Visual Branding Elements

Did you know branding goes beyond logos and graphics? Here, you’ll learn how non-visual elements play a pivotal role in defining your brand's identity and connecting deeply with your audience....
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sales
18
Apr 2024

What Businesses Benefit Most from Performance Max & How to Optimize Campaigns

Performance Max (PMax) campaigns can elevate your business's online presence. Tailored for diverse needs—from e-commerce to local ventures—this Google Ads tool uses cutting-edge technology to enhance visibility and engagement across...
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Sticky-Notes-with-KPI-key-Performance-Indicators
21
Mar 2024

5 Key Performance Metrics to Track in Your Performance Max Campaigns

With so many options to advertise online, Google's Performance Max campaigns stand out as a holistic solution designed to amplify your presence across Google's vast network. By employing machine learning...
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Online-Ads-Concept
26
Feb 2024

Everything You Need to Know About Performance Max Campaigns in 2024

Tackle the dynamic world of Performance Max campaigns head-on with our comprehensive guide. As Google Ads' latest innovation, these campaigns are revolutionizing digital advertising, offering unparalleled targeted reach across Google's...
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