Peek Beneath the Surface
At Blue Ocean Interactive Marketing, we’re proud to be an award-winning digital marketing and web design agency serving businesses from coast to coast. Over the years, we’ve partnered with organizations of all sizes — from growing local businesses to multinational companies and government organizations.
Our story is rooted in collaboration and long-term partnerships. We believe the strongest results come from helping our clients overcome challenges, unlock new opportunities, and build momentum through strategies designed to support lasting success.
Our Core Values
RESULTS FIRST
We exist to help you achieve your goals. Every action we take keeps this in mind.
PROACTIVE SERVICE
You get proactive guidance and recommendations to stay ahead of competitors.
QUALITY WORK
Everything we deliver is thoroughly and rigorously researched, executed, and tested.
ACCOUNTABILITY
We own our process. Responsibilities are well-defined and outcomes are predictable.
CONTINUOUS LEARNING
Our team is on top of trends so that we can evolve with an ever-changing industry.
Different By Design
Powered by EOS®
We’re proud to be different and not just for the sake of it, but because it works.
The true Blue Ocean difference lies in how we operate. To ensure we’re always moving in the right direction, we run our business on the Entrepreneurial Operating System® (EOS®). We want to give clients the useful tools they’ve been missing, and EOS® gives us the framework to do so.
A proven process drives consistent progress. It also keeps us focused. When everything works together, better results follow.
PASSIONATE PEOPLE
We’re energized by our work and inspired by our clients’ success. It’s what motivates our team to do the best we can.
OUT OF THE BOX THINKING
Looking ahead, we’re excited to keep evolving. Our work is centred on sustainable growth and helping our partners leave a lasting impact.
PROVEN EXPERIENCE
With 15+ committed team members and over 400 clients, we bring the depth of experience needed to deliver results on projects of any scale.
The Process Behind our Progress
The Blue Ocean Interactive Marketing process is a proven method designed to deliver more high-quality leads, day after day, year after year. Because excellence doesn’t happen by chance. It happens by design.
Discovery
Business Strategy
Build
Implement
Measure
Manage Results
It all starts with a friendly initial conversation. No strings attached. That’s where you tell us:
Your business goals
How has your business grown over the years, and where would you like to take it next?
Your target audience
Who do you want to do business with and why?
Your frustrations
What don’t you like about your current marketing? Why do you feel your business isn’t growing like it should? What message do you struggle to communicate?
Internet Business Analysis (IBA™) is a comprehensive evaluation of the technical, structural, and marketing elements that impact your website’s performance. It measures your site against up to five key competitors across dozens of visible and behind-the-scenes factors, such as:
Design and technology
How easy is it for people to use your website vs. the competition?
Marketability
Can people find your site quickly from things like SEO, PPC & social media?
Freshness
Who updates their website more frequently: You or your competitors?
The pieces of your website and digital marketing strategy now come together through:
Research
The keywords that resonate with people and answer engines like Google.
Assets
Important images, graphics, logos and words you want people to see and read.
Design
Modern design elements and web development technologies breathe new life into your site.
Once you sign off on everything from the build, it’s time to take your website live.
Quality testing
Before your site is live, it undergoes a thorough quality assurance process.
Launch
We activate your site and its digital marketing campaigns in tandem.
More quality testing
The team does more testing to ensure it delivers an easy-to-use experience for all.
This is when you become part of our Digital Marketing Partner Program (DMPP), which:
Measures
How your website is performing and how people are reacting to it.
Analyzes
What the underlying numbers (impressions, clicks, etc.) say about your website.
Tweaks
As the internet is always changing, we implement what your website needs to keep up.
With ample data now available, here’s how we help you continue to make smarter website decisions:
Reports
Monthly reports that avoid tech-talk and get right to the point about your website.
Tips
Ideas to keep your business website ahead of your top competition.
Plans
Ensuring your recommendations are put in place efficiently.
Our 20 Year Journey
Our story began with two agencies on opposite sides of the digital marketing landscape. Blue Ocean Interactive built a reputation for award-winning web design and creative strategy, while WEB ROI focused on data-driven marketing and measurable business growth.
In 2022, the two brands merged to create a stronger, coast-to-coast digital marketing partner — combining creative thinking with performance-focused strategy to help Canadian businesses grow with confidence. Today, that shared foundation continues to shape how we approach every partnership: thoughtful, results-driven, and deeply human.