3 Essential SEO Tips
Everyone wants to know how to get their website to the top of Google; as a company that designs websites - we hear it all the time. Without a doubt, search engine optimization is critical if you want to move up the rankings in Google’s listings. More importantly, good SEO markets your company’s products and services.
Below are 3 extremely valuable SEO tips to work your way up the search rankings:
Bill Gates said it, and well, enough said. We've done a write up about this before and you can read it here.
Search engines are answer machines. Google especially prides itself on answering your queries with the most useful and relevant results the internet has to offer. Thus, what your content says – matters. In addition to being your company’s persona online, your words tell search engines what you do and index the results accordingly.
So if you’re drafting copy for your homepage and start writing “residential food cooling units” rather than simply writing “refrigerator” – go with the latter. You want to speak the language of your customers.
Your title tag is the most important piece of content for people looking for an answer to a question on the web. Provide a solution to their query in your title tag. Be concise.
Don’t bury your keywords behind your branding.
As brilliant as search engines are, they’re not like us humans who can see images and watch videos. That’s why, including “alt” image attribute tags allows you the opportunity to get keywords in that the search engines can read and index while they’re crawling the web.
The written words will again signal the search engine robots to scan your material and index what is relevant for your existing and potential customers.
While this list is far from extensive – it’s a starting place for you to begin implementing SEO techniques into your online marketing endeavours. For a comprehensive guide to SEO basics, contact one of our experts today!