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Does Social Media Apply to My Business? Here's 6 Reasons WHY It Does

Does Social Media Apply to My Business? Here's 6 Reasons WHY It Does

Yes. Thatโ€™s the short answer. Here's why: 4 billion are active social media users. People utilize their social media networks to connect with their friends and family, relay information, seek recommendations, or promote products they trust. Sharing via social media allows you to tap into a greater audience than SEO alone ever could.

1. Sharing via social gets your website more inbound links

You increase traffic to your site via social media links โ€“ creating greater brand awareness for your company and upping your SEO credibility. Think of links as votes in favour of your website. The more links you have plugging back to your site, the greater search engines look upon this and the greater chance your awesome website is reaching out to people.

2. Sharing via social multiplies your online presence

If a tree falls in the forest and no one is around to hear it โ€“ does it make a sound? Same goes for that awesome blog post you wrote โ€“ if no one reads it, does it exist? Without getting too philosophical โ€“ the point is - if you have great content to share โ€“ spread the word via your social media channels. If no one knows about it, how are they supposed to get the goods?

3. Traffic from social media is real

People share what they believe in and trust to be true. Word of mouth is now a kind of link to site, with people plugging links into emails or Facebook or twitter to share what they want to promote with their friends or family. That traffic is real and comes from high-quality visitors who are looking at your businessโ€™ website because it has been endorsed by real people within their network.

4. Sharing via social media brings in mobile search users

With billions of mobile Internet users, searches are happening on the go. Google has reported that in Canada 75% of mobile searches lead to conversions within 1 hour of being searched. People are looking things up on the fly via their phones, including checking in on their social networks. This is why itโ€™s oh so important that your website is mobile-friendly.

5. Positive reviews from social media boost your local search results

Great reviews are not only superb validation that youโ€™re doing something right, they also โ€“ when done via social media โ€“ help your local search rankings. For Google, reviews posted on a Google business page will show up under your listing and can signal greater business credibility to the search engine itself, which in turn can mean rewarding you with a better spot in the rankings.

6. The Kicker

Engaging in social media channels requires time and commitment. There is no point in having a Facebook or Twitter account if you fail to keep it updated or if someone sends you a query and you never answer the question because you donโ€™t check your accounts.

Work with a Social Media Marketing Expert Today

If you are committed to building your businessโ€™ social media channels and take the time to do so, then you will reap the benefits. Youโ€™ll build greater brand awareness, really engage with your customers, reach out beyond your current client base and boost your SEO efforts in the process. Contact us today to learn more.

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