WHY VIDEO MARKETING IS SO POWERFUL: 2023 TRENDS, TECH & MORE
In today's digital marketing landscape, videos are a business's best friend. Whether it's the persuasive charm of a brand video or the virality of influencer content, video content marketing has emerged as a game-changer in the industry.
Let's delve into the world of video marketing and understand how it can enhance your business's reach and engagement.
Video marketing is a strategy that utilizes visual content to promote products and services or to build brand awareness. It includes all forms of digital video content, from traditional ads to social media snippets and everything in between. Video marketing is a powerful tool for connecting with audiences (especially those with short attention spans) and conveying messages in an engaging, easy-to-digest format.
Video marketing is crucial because of its unparalleled ability to capture attention and drive engagement. Survey after survey tells us the vast majority of online users today prefer visual content. Therefore, video marketing offers businesses the opportunity to increase visibility, boost conversion rates, and build stronger customer relationships. In essence, video marketing is so powerful because it speaks the language of modern consumers.
Video content marketing involves creating and distributing valuable, relevant, and consistent video content to attract and retain a clearly defined audience. It involves a strategic blend of storytelling, promotional messaging and creativity to create engaging content that resonates with your target market.
There are numerous platforms for posting advertising videos, including YouTube, Instagram, Facebook, LinkedIn, and TikTok. Depending on your target demographic and video marketing strategy, you can choose to leverage one or more of these platforms to reach your audience.
In 2023, video marketing trends include short-form video content (think TikToks, Reels, and Shorts), user-generated content (in contrast to business-focused advertisements), shoppable video ads, virtual and augmented reality videos, and AI-driven personalization. These trends highlight a continued shift towards interactive, immersive, and personalized video experiences.
Some trends within video production itself include:
If you're just beginning your video marketing journey, you can follow these basic steps to start formulating your strategy:
AI is revolutionizing video marketing, helping in content creation, editing and publishing, and data analysis. AI tools can create videos, tailor content to individual viewers, analyze user behaviour, and provide insights to optimize video marketing strategies.
But remember, the most engaging content always feels human. It should tell real stories, provoke emotion, and create genuine connections. So, use AI simply as a tool to enhance your strategy. With this formula, you'll be sure to stay relevant amongst your customer base and ahead of the competition.
The cost of video production for marketing varies widely based on factors like complexity, duration, and production quality. It could range from a few hundred dollars for a simple DIY video to thousands for high-end, professional advertisements.
When deciding on your videography needs, think about where your content will be shared. On social media, a smartphone is often all you need. If you're aiming to air ads on YouTube, though, you may want to invest more in your production quality.
A decent social media marketing video is engaging, concise, and aligned with your brand voice. It should be visually appealing, have a clear message, make compelling call-to-actions, and cater to the viewing habits of the platform's users. Utilizing current memes and trends, including trending audio, is always a good idea when creating shareable content.
Depending on your budget, resources, and the complexity of your video marketing needs, you may consider DIY options or hiring freelancers. However, investing in professional videography services can provide unmatched value, ensuring your brand's story is told the way it deserves to be and ends up where it needs to go.
As we've seen, video content marketing isn't just a new trend—it's a vital component of a successful digital marketing strategy.
Are you ready to ride the wave of video marketing? At Blue Ocean Interactive Marketing, we harness the power of video to transform your brand's storytelling and engage audiences like never before. Reach out to our team today!