CAPTURING ATTENTION AND DRIVING ENGAGEMENT WITH SHORT-FORM VIDEO MARKETING
Any seasoned marketer knows that the digital landscape is ever-evolving, adapting to shifts in user behaviour and the latest tech trends. As we move further into 2023, we can't ignore one monumental shift that has been brewing for years—the domination of short-form video content.
Short-form videos (typically under a minute long) align perfectly with fast-paced, mobile-first consumer behaviour. With TikTok winning first place for the most downloaded app in 2021 AND 2022, it's no wonder people are engaging more with brands that offer bite-sized content.
TikToks, Reels, Shorts—you've scrolled through countless hours of them. Here, we share our top tips to help you master this viral craze for content marketing:
The first few seconds of your video can make or break viewer engagement. Start your short-form video with a compelling hook, be it an intriguing visual, a gripping statement, or a question that piques curiosity.
Keeping up with current trends is crucial in short-form video marketing. Using trending sounds, filters, and effects makes your content more discoverable, increasing your chances of viral success.
Storytelling is a powerful way to connect with your audience on a deeper level. Use short-form videos to tell a captivating story about your brand, product, or customers. This could be a product's journey, a problem-solution scenario, or a customer's success story.
Optimize your short-form video content for search engines by incorporating relevant keywords in the title, description, and tags. This strategy helps make your content visible to searchers, drawing more traffic to your conversion funnel.
Ready to dive into new forms of content creation? Contact Blue Ocean Interactive Marketing today, and let's accelerate your business growth in 2023.