Email marketing is not dead. Were it not an effective strategy, our inboxes wouldn’t be inundated daily with emails from the various businesses we have agreed to receive emails from....
As with all things, as time passes, the rules also change, and SEO is no different. Gone are the days of stuffing keywords into your web pages or buying links...
How To Stick The Landing Page. A Website Design Hack
Any designer at Blue Ocean Interactive will tell you that designing an effective website landing page is the cornerstone of a successful SEO-driven website. Your offer may be the best...
3 Simple Ways to Drive Sales to Your E-Commerce Website
Getting traffic to your e-commerce website is the first step but the most crucial is getting your online visitors to stay a while, be interested in a product and then...
When Size Actually Matters - Optimizing Images for Web and Performance
What's the BIG Deal? It's no secret that Google is a total size queen when it comes to images on your website; however, bigger is far from better. And let's...
5 Types of Content to Drive Website Traffic & Amplify Your SEO Efforts
The internet thrives on all types of content. It’s the very thing that attracts customers to your website, keeps them on your page enthralled in reading, and when it’s great...
Are You Suffering from Stale Content Syndrome? Learn How to Revive Your Website's Content
Nobody wants to read stale content that fails to engage or inform. In a digital era where attention spans are shorter than ever, outdated or uninspired material can quickly turn...
Let’s face it – we Google everything now. Whether we are looking to find a service, a date, information about someone we’re set to go on a date with, a...
If you're the go-to person for crafting content at your organization for the company's blog or social media channels, then you'll understand the struggle is real. Trying to come up...