Email marketing is not dead. Were it not an effective strategy, our inboxes wouldn’t be inundated daily with emails from the various businesses we have agreed to receive emails from....
As with all things, as time passes, the rules also change, and SEO is no different. Gone are the days of stuffing keywords into your web pages or buying links...
How To Stick The Landing Page. A Website Design Hack!
You'll Convert Visitors to Customers in No Time With These Simple Rules. Any designer at Blue Ocean Interactive will tell you that designing an effective website landing page is the...
During a recent web design meeting, our client succinctly summed up the importance of local SEO and Search Engine Optimization (SEO) in general with the phrase “…instead of in ‘God...
3 Simple Ways to Drive Sales to Your E-Commerce Website
Getting traffic to your e-commerce website is the first step but the most crucial is getting your online visitors to stay a while, be interested in a product and then...
When Size Actually Matters - Optimizing Images for Web and Performance
What's the BIG Deal? It's no secret that Google is a total size queen when it comes to images on your website; however, bigger is far from better. And let's...
5 Types of Content to Drive Website Traffic & Amplify Your SEO Efforts
The internet thrives on content. It’s the very thing that attracts customers to your website, keeps them on your page enthralled in reading and when it’s great – it prompts...
How Creating an Editorial Calendar Can Save Your Life
Yes, I’m being a tad bit dramatic. But am I? If the purpose of creating an editorial calendar is to streamline your content creation workflow - from ideation to publication...
Are You Suffering from Stale Content Syndrome? Learn How to Revive Your Website's Content and THRIVE in 2021
What exactly is Stale Content Syndrome (SCS)? We may not be medical professionals (thank goodness). Still, with our expertise in content marketing and many years of web design/development, the diagnosis...
