Why Custom Websites Perform Better than Template Sites for E-commerce
- Details

In a world as competitive and fast-paced as e-commerce, a strong online presence is crucial for success. As you decide on a platform for your online store, the choice between a custom website and a template-based site can be difficult. In this article, we'll explore the pros and cons of each and why custom websites may have an edge over template sites for e-commerce.
Custom Websites
Custom websites are tailor-made digital solutions designed to meet specific requirements. Generally, they are built by professional web developers and offer a unique layout and user experience with custom features and functionalities.
Pros:
- Unique design and user experience that helps you stand out
- Scalability to accommodate new features and business growth
- SEO optimized for higher rankings and increased organic traffic
Cons:
- Higher upfront costs
- Specialized skills needed
- Longer development time
Template Sites
Template sites are pre-built website frameworks that allow users to create their online store with minimal technical knowledge. Users can easily set up and customize their site using a drag-and-drop interface and a selection of pre-designed elements.
Pros:
- Cost-effective and accessible to any skill level
- Easy access to thousands of stylish templates
- Quick to launch
Cons:
- Limited customization options
- Generic appearance and functionality
- Potential SEO limitations
Conclusion
Custom websites are more likely to perform better in e-commerce due to their unique design, scalability, and SEO advantages. On the other hand, while template-based sites are budget-friendly, they might not offer the same level of flexibility or success in the long run.
Unlock Your E-commerce Potential with BOIM's Custom Web Design Services
At Blue Ocean Interactive Marketing, we understand the importance of a strong online presence for any e-commerce business. Our custom web design services provide you with a unique website tailored to your brand's needs. Rather than settling for a generic template, partner with our professional web design team to create an engaging shopping experience for your customers today!
Sources:
https://comradeweb.com/blog/custom-vs-template-based-websites-pros-and-cons/