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Why Custom Websites Perform Better than Template Sites for E-commerce

In a world as competitive and fast-paced as e-commerce, a strong online presence is crucial for success. As you decide on a platform for your online store, the choice between a custom website and a template-based site can be difficult. In this article, we'll explore the pros and cons of each and why custom websites may have an edge over template sites for e-commerce.

BOIM_Custom_vs_Template_websites.png

 

Custom Websites

 

Custom websites are tailor-made digital solutions designed to meet specific requirements. Generally, they are built by professional web developers and offer a unique layout and user experience with custom features and functionalities.

Pros:

  • Unique design and user experience that helps you stand out
  • Scalability to accommodate new features and business growth
  • SEO optimized for higher rankings and increased organic traffic

Cons:

  • Higher upfront costs
  • Specialized skills needed
  • Longer development time

 

Template Sites

 

Template sites are pre-built website frameworks that allow users to create their online store with minimal technical knowledge. Users can easily set up and customize their site using a drag-and-drop interface and a selection of pre-designed elements.

Pros:

  • Cost-effective and accessible to any skill level
  • Easy access to thousands of stylish templates
  • Quick to launch

Cons:

  • Limited customization options
  • Generic appearance and functionality
  • Potential SEO limitations

 

Conclusion

Custom websites are more likely to perform better in e-commerce due to their unique design, scalability, and SEO advantages. On the other hand, while template-based sites are budget-friendly, they might not offer the same level of flexibility or success in the long run.

 

Unlock Your E-commerce Potential with BOIM's Custom Web Design Services

At Blue Ocean Interactive Marketing, we understand the importance of a strong online presence for any e-commerce business. Our custom web design services provide you with a unique website tailored to your brand's needs. Rather than settling for a generic template, partner with our professional web design team to create an engaging shopping experience for your customers today!

 

 

 

 

 

Sources:

https://comradeweb.com/blog/custom-vs-template-based-websites-pros-and-cons/

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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