Mobile web design is all about tapping into the world of users who are performing tasks on the go, tapping their smartphones to get what they need or where they need to quickly and painlessly. Which is pretty much everyone these days!
Great mobile web design prioritizes ease of use so that actions can be completed with a click of a button and without having to squint to read the words or figure out how to exit out of a window. Simply put, good design combines both form and function to create a great user experience that delivers sought-after information without confusion.
Make your mobile website visitors happy with these must-have elements to ensure a pleasant experience for both your potential and existing clients:
Click to Call
Many mobile users who are searching for products or services online appreciate the ability to just talk to a person. Whether it’s calling in to find out if a product is in-stock, if a business is open for operation, or to clarify something they’ve read on your website, having a click to call feature on your mobile website makes it easy for your clients to call while they’re on the move.
Rather than trying to memorize your business number while navigating to the phone function, a simple click-to-call gets your phone ringing. Don’t lose a lead because of poor functionality on your website.
Mobile Map Functionality
Help your customers find you with a map to your location on your mobile friendly website. By securing your place on Google MyBusiness, you are not only aiding your SEO efforts and claiming your spot on Google Maps – but you are doing a service to those users who want to give you their business by letting them find you with ease. Customers should be able to click on your map and get directions to your store front or office so that you can do what you do best, deliver your service!
Don’t make your users scroll, scroll and scroll. While this is becoming more common place in desktop and mobile design, a simple solution to endless scrolling is to use accordion like, collapsible content. This allows users to navigate to blocks of content that they can open up and access quickly instead of scrolling down, down, down. It also makes for easier reading as users can focus on what they intend to read rather than getting lost in a wall of text.
Navigation is everything. If a user cannot find what they are looking for fast, chances are they’ll leave. They’ll go to another website that provides the answer in a more user-friendly and quick way. As a business owner, you want to simplify your website’s navigation so that vital information is accessible right from the home page and essential content can be accessed from every single page. This is why best practice design utilizes headers or footers to house business contact info.
Big Enough Buttons
Mobile users are tappers. We tap, we swipe, we click with a single finger. To make things easier for your mobile web visitors, use bigger buttons that actually work when you click on them. Sounds simple and it is. When users have to repeatedly click on a too small button and try to get it “just right” on the tiny “x” to exit a window, well you’ve been there. It sucks and it’s frustrating. You just close your browser altogether. But when this happens, it means for website owners that users have completely left your website. So, what do you do? You make it easy for your website visitors to use your website.