For many of us, our smartphones are our lifelines to the world. Whether it’s accessing our email, checking in on news, social channels, clocking in our running mileage via an app or searching for a restaurant “near me” – turning to our phones to find answers is very much a reality. Thus, for individuals and businesses alike, having a mobile responsive website design is a must-have. As with all things though, there is both good and bad mobile web design.
To optimize the mobile experience for your website visitors, here are 3 tips that will ensure your users have a great experience with your brand rather than a ho-hum response. You want your web visitors to stay awhile, engage with your brand on a consistent basis and to convert into full fledged clients or consumers:
Lagging is Lethal for User Retention
If speed and relevancy are pertinent for a great user experience in the mobile age, then clearly a website that takes too long to load has got problems. Users turning to their phones to find answers do so because they want to find what they need quickly. Slow loading times ignore this intent and actually dissuade users from staying on your website. In fact, 53% of mobile site visits are abandoned if pages take longer than three seconds to load.
Your mobile web design needs to be quick to load if you want users to stay and see what you’ve got to offer. Users should be able to access the information they are looking for fast. That means, having search functionality in place with relevant filters to help your web visitors find what they need. Simple navigation allows users to get to where they want quickly. Also, your contact information should be readily accessible without barriers or hurdles in the way, so they can find your storefront location or contact you at the click of a button.
Be Helpful to Help Your Business
Being helpful means anticipating the needs of your consumers and proactively creating content that they’re searching for. That requires understanding your unique clientele and speaking to their concerns. For example, as an online retailer you can provide product reviews for your visitors who are in the researching phase. Rather than having them go elsewhere for that information, your website remains a one-stop shop where they can learn about the product and also purchase it.
By providing information your ideal audience is likely to search for, you are more likely to show up when they are searching for an answer to a question you have already addressed. This helps to increase brand engagement and also, trust. Being helpful in turn helps your business because you’re seen as a trusted source who can be turned to for information and a brand they are more comfortable doing business with because they already know who you are.
Don’t be Annoying
Consumers want to be in control of the content they consume and pops ups do the complete opposite of that. Having intrusive ads that get in the way of content is downright annoying and causes most mobile web visitors to opt out of the website they’re in and find a more user-friendly site. The most frustrating pop ups block content and require the click of a tiny little “x” to get the pop up to close. Don’t do this! Allow your mobile web visitors to get the information they need quickly.
A mobile web experience should be - quick, helpful, informative and not annoying. To keep your web visitors happy be sure to make their experience of your mobile site a great one and they’ll be sure to return and recommend your business to others.