Creating persuasive copy isn’t easy – that’s why copywriters and professional writers exist. Having a way with words is a gift and a skill you should develop if you want to persuade your website visitors to stay awhile and actually read through what you have to offer.
Conversion copywriting is all about using words that compel a user to complete a step in your sales funnel. Whether you want your web visitors to give up their email address so you can add them to your mailing list or go ahead and buy that item, you need to get the wording right.
The right words sell products, the wrong words send website visitors away. So what words work? Well here’s a handy list of words and phrases commonly used in marketing materials because they produce results.
Notice the emphasis on alleviating consumer concerns and the attention to benefit-driven language. Be sure to incorporate some of the words listed below into your website’s verbiage to improve its performance and persuade your users to act.
- How to