That’s the short answer. Here's why: the world is becoming more social with 2.95 billion active Internet users as of Aug. 2014.
2.03 billion are active social media users. People utilize their social media networks to connect with their friends and family, to relay information, seek recommendations, or promote products they trust. Sharing via social media allows you to tap into a greater audience than SEO alone ever could.
Sharing via social gets your website more inbound links
You increase traffic to your site via social media links – creating greater brand awareness for your company and upping your SEO credibility. Think of links as votes in favor of your website. The more links you have plugging back to your site, the greater search engines look upon this and the greater chances your awesome website is reaching out to people.
Sharing via social multiplies your online presence
If a tree falls in the forest and no one is around to hear it – does it make a sound? Same goes for that awesome blog post you wrote – if no one reads it, does it exist? Without getting too philosophical – the point is - if you have great content to share – spread the word via your social media channels. If no one knows about it, how are they supposed to get the goods?
Traffic from social media is real
People share what they believe in and trust to be true. Word of mouth is now a kind of link to site, with people plugging links into emails or Facebook or twitter to share what they want to promote with their friends or family. That traffic is real and comes from high-quality visitors who are looking at your business’ website because it has been endorsed by real people within their network.
Sharing via social media brings in mobile search users
With nearly 3.6 billion mobile Internet users, searches are happening on the go. Google has reported that in Canada 75% of mobile searches lead to conversions within 1 hour of being searched. People are looking things up on the fly via their phones, including checking in on their social networks. This is why it’s oh so important that your website is mobile-friendly.
Positive reviews from social media boost your local search results
Great reviews are not only superb validation that you’re doing something right, they also – when done via social media – help your local search rankings. For Google, reviews posted on a Google+ business page will show up under your listing and can signal greater business credibility to the search engine itself, which in turn can mean rewarding you with a better spot in the rankings.
Engaging in social media channels requires time and commitment. There is no point in having a Facebook or Twitter account if you fail to keep it updated or if someone sends you a query and you never answer the question because you don’t check your accounts.
If you are committed to building your business’ social media channels and take the time to do so, then you will reap the benefits. You’ll build greater brand awareness, really engage with your customers, reach out beyond your current client base and boost your SEO efforts in the process. Happy Tweeting.