Everyone wants to know how to get their website to the top of Google; as a company who designs websites - we hear it all the time. Without a doubt, search engine optimization is critical if you want to move up the rankings in Google’s listings. More importantly, good SEO markets your company’s products and services.
Below are 3 extremely valuable tips to work your way up the search rankings via stellar SEO:
1. Content is King
Bill Gates said it, and well, enough said. We've done a write up about this before and you can read it here.
Search engines are answer machines. Google especially prides itself on answering your queries with the most useful and relevant results the internet has to offer. Thus, what your content says – matters. In addition to being your company’s persona online, your words tell search engines what you do and index the results accordingly.
- Your home page and every page on your website should contain keywords that your customers would be likely to search for. This includes your headline. Some search engines, particularly those ignoring meta- tags, will use the first few lines of text (including your headline) as your site description.
So if you’re drafting copy for your homepage and start writing “residential food cooling units” rather than simply writing “refrigerator” – go with the latter. You want to speak the language of your customers.
2. Your Title Tag is Critical
Your title tag is the most important piece of content for people looking for an answer to a question on the web. Provide a solution to their query in your title tag. Be concise.
- Try to keep it under 60 characters (with spaces), which is roughly 8 to 10 words.
- Lead with your most important keywords for that particular page. Always start with what is specific about the content on that page and then move to what is general.
3. Optimize Your Images
As brilliant as search engines are, they’re not like us humans that can see images and watch videos. That’s why, including “alt” image attribute tags allow you the opportunity to get keywords in that the search engines can read and index while they’re crawling the web.
- “Alt” image tags allow the search engines to ‘see’ your site’s images by providing a descriptive element that contains the keywords you’ve attached.
- For videos, include transcripts so the search-bots can ‘watch’ the awesome content on your videos.
The written words will again signal the search engine robots to scan your material and index what is relevant for your existing and potential customers.
While this list is far from extensive – it’s a starting place for you to begin implementing SEO techniques into your online marketing endeavors. For a comprehensive guide to SEO basics, have a look at Moz.com's free Beginner's Guide to SEO.