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Published: November 20, 2013

The way users read on the web is different from the way they read printed pages. For most people, reading onscreen is tiring for the eyes, and 25 per cent slower, so users scan the page until they find information relevant to their search and then they read.

Create scan-able pages by using:

• highlighted keywords

• meaningful sub-headings (rather than "clever" ones)

• bulleted lists

• one idea per paragraph

• inverted pyramid style (start with the conclusion)

• lean text (short paragraphs, short sentences, short words)

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Published: November 13, 2013

With the latest changes to the Google search engine, many marketing execs and business owners are wondering: how can I optimize my website for Google Hummingbird? While the change itself has been gradually taking place for some time now, it was officially launched at Google’s recent 15th anniversary party.

Hummingbird is not about ranking penalties like Google Panda and Penguin Updates were. It’s goal is not to reduce spam. Instead, Hummingbird focuses on shifting search results to favour contextually driven results instead of merely keyphrases. Google has not merely adjusted their existing algorithm, they have completely replaced it with a brand new one.

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