Blog

Blog

Starting April 21, Google is expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in the Google search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their specific devices. You can read more about this here.

Don't Get Left Behind!

One of the fastest ways to stimulate growth and make your business more competitive is to work with us and incorporate the latest website upgrades & support while taking advantage of our affordable financing options. Please fill out our simple Website Upgrade form and we'll be in contact to discuss all of the details with you. You can also call us toll free1-888-595-9932, or locally 403-455-1658, or just email us at This email address is being protected from spambots. You need JavaScript enabled to view it.We will respond to every website upgrade inquiry within one business day.

The way users read on the web is different from the way they read printed pages. For most people, reading onscreen is tiring for the eyes, and 25 per cent slower, so users scan the page until they find information relevant to their search and then they read.

Create scan-able pages by using:

  • highlighted keywords

  • meaningful sub-headings (rather than "clever" ones)

  • bulleted lists

  • one idea per paragraph

  • inverted pyramid style (start with the conclusion)

  • lean text (short paragraphs, short sentences, short words)

With the latest changes to the Google search engine, many marketing execs and business owners are wondering: how can I optimize my website for Google Hummingbird? While the change itself has been gradually taking place for some time now, it was officially launched at Google’s recent 15th anniversary party.

Hummingbird is not about ranking penalties like Google Panda and Penguin Updates were. It’s goal is not to reduce spam. Instead, Hummingbird focuses on shifting search results to favour contextually driven results instead of merely keyphrases. Google has not merely adjusted their existing algorithm, they have completely replaced it with a brand new one.

Want to know more?

Check these out...

About Us

About Us

Leadership

Leadership

Testimonials

Testimonials

Careers

Careers

Blog

Blog

boim logo cca 2017

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

Get a Free Quote