Blog

Blog

Having a stellar business idea is awesome! Bringing it to fruition is another story. Most entrepreneurs can attest to what chasing a dream means – hours on end crafting a business plan, working out kinks in processes, negating naysayers, trusting that your idea is good enough and of course, funding it all. 

You’ve probably noticed a new crop of images sweeping the web. They’re not quite photographs and not exactly videos. They have the marks of high quality photography but contain just a subtle hint of motion. Like a GIF, they’re looped videos that contain something moving ad infinitum but what’s different is that everything else in the frame remains static. What is this new art form?

Is it a bird? Is it a plane?

We are surrounded by logos. They’re all around us – all the time. They are visual reminders that signal us to recall a company or product and truly come to symbolize a brand and its identity. As I write this I am looking at an “Acer” screen, there’s a “Linksys” phone to my left and my pen is letting me know it’s a “Sharpie”. Everywhere you look, there are logos. Unless you’re in the wilderness I suppose.

A good website should tell its visitors what to do. Great calls to action combine kick ass copy and stellar design to achieve the best results.

The term “call to action” generally conjures up ideas of ecommerce or donations but that isn’t always the case. It’s about convincing web visitors to take action on our sites. If we want someone to do something, whether it’s contact us, buy something or even just read something interesting – we have to ask them to do so. The magic comes in how we ask and hence the need for charming, good-looking calls to action.  

Want to know more?

Check these out...

About Us

About Us

Leadership

Leadership

Testimonials

Testimonials

Careers

Careers

Blog

Blog

boim logo cca 2017

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

Get a Free Quote