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We are surrounded by logos. They’re all around us – all the time. They are visual reminders that signal us to recall a company or product and truly come to symbolize a brand and its identity. As I write this I am looking at an “Acer” screen, there’s a “Linksys” phone to my left and my pen is letting me know it’s a “Sharpie”. Everywhere you look, there are logos. Unless you’re in the wilderness I suppose.

A good website should tell its visitors what to do. Great calls to action combine kick ass copy and stellar design to achieve the best results.

The term “call to action” generally conjures up ideas of ecommerce or donations but that isn’t always the case. It’s about convincing web visitors to take action on our sites. If we want someone to do something, whether it’s contact us, buy something or even just read something interesting – we have to ask them to do so. The magic comes in how we ask and hence the need for charming, good-looking calls to action.  

There’s no question that social media is crucial for business success these days. Platforms like Facebook, Google+, LinkedIn and Twitter, are all active thriving communities that provide a steady stream of information in our digital age.

As individuals, we look to these online communities to share what we find interesting on the web and to source input about the things that we seek. As a business, it provides a stellar way to communicate with customers, learn their needs and leverage the opportunity to build relationships, all the while boosting your website’s SEO.

It’s all about your users. It’s all about their experience. Think about it – without them, your website is rendered useless. Like the old adage “If a tree falls in the forest and no one’s around to hear it, does it make a sound?” If your website fails to capture and most importantly RETAIN your users, then its content may as well be etched on a cave wall deep within the woods.

User experience (UX) is all about enhancing user satisfaction by making things accessible, easy to use and also by providing your website’s visitors with a pleasant interaction. As beautiful as a coat may be, if the zipper or buttons don’t work – well, it doesn’t serve its purpose on a cold day. It just looks pretty. Your website’s buttons and zippers need to be on point and function properly and this is all part of the user experience.

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BOIM CCA

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

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