With nearly 1.79 billion active users, the Facebook community doesn’t appear to be getting any smaller. The amount of traffic the site generates alone, ends up being reason enough to create a Facebook page for your business. Not only do you get out in front of a greater audience, you can do so for free.
Typography isn’t typically what business owners think about when having a website designed. Generally, they’re thinking about what key lines of business they want to highlight, what words will be used to describe product offerings, what graphics will be paired alongside descriptions to properly reflect the brand and image they want to project online.
It’s easy to spend money these days – far too easy. You can just tap your debit or visa card, tap your phone, tap a mouse and presto you’ve paid for an item. Granted, it wasn’t always this way. To make things easier for consumers, tech companies armed with brilliant UX designers honed in on removing barriers during the purchasing process to well, make it easier for us to shop.
Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School asked the very same question – why do some things catch on and go viral, while others are left in the shadows? In his pursuit to answer the question, he penned the must-read marketing book, “Contagious: Why Things Catch On?”