This digital age has welcomed a world of online retailers and on-demand services who are ever ready to ship you what you need, when you need it or stream what you want, when you want it. Mobile services are also on the rise with pet groomers, pop up shops and even dentists willing to travel to your home or business to deliver their goods.
As such, it’s right for small businesses to be worried about the rise of on-demand services. Remember Blockbuster? Gone are the days of going to the video rental chain and perusing titles to choose what you’re going to spend the weekend watching. Netflix made it easier and more convenient. Then came Crave, Hulu, Amazon Video…
So how as a small business do you compete against this onslaught of online services and stores? How do you differentiate yourself so that your storefront is consistently welcoming clients and customers and closing sales?