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This digital age has welcomed a world of online retailers and on-demand services who are ever ready to ship you what you need, when you need it or stream what you want, when you want it. Mobile services are also on the rise with pet groomers, pop up shops and even dentists willing to travel to your home or business to deliver their goods.  

As such, it’s right for small businesses to be worried about the rise of on-demand services. Remember Blockbuster? Gone are the days of going to the video rental chain and perusing titles to choose what you’re going to spend the weekend watching. Netflix made it easier and more convenient. Then came Crave, Hulu, Amazon Video…

So how as a small business do you compete against this onslaught of online services and stores? How do you differentiate yourself so that your storefront is consistently welcoming clients and customers and closing sales?

Google Posts are a new feature available to small businesses who have a Google MyBusiness account. This feature allows businesses to publish their events, products and services directly to Google Search and Maps, giving interested customers a “one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.” The best part is – it’s totally free!

During a recent web design meeting, our client succinctly summed up the importance of local SEO and Search Engine Optimization (SEO) in general with the phrase “…instead of in ‘God we Trust’, it’s more like in Google we trust now.” Now no one is saying Google is the new God but there is something to be said for wanting to appease the search engine giant and get on its good side. When search results are produced after we’ve plugged in a query – we trust that the results provided are credible and legit.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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