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During a recent web design meeting, our client succinctly summed up the importance of local SEO and Search Engine Optimization (SEO) in general with the phrase “…instead of in ‘God we Trust’, it’s more like in Google we trust now.” Now no one is saying Google is the new God but there is something to be said for wanting to appease the search engine giant and get on its good side. When search results are produced after we’ve plugged in a query – we trust that the results provided are credible and legit.

When thinking about a new website design, user interface (UI) design isn’t typically the first thing business owners, entrepreneurs or marketing teams think of. Some do but most are enamoured with what the new site is going to look like rather than its functionality. But let’s be real, when you are on a website and it isn’t working properly well, what the heck? And as pretty as the site may be, if it doesn’t operate the way you expect it to, you could care less about what the site looks like.

When it comes to the web and search results, your title tag is everything for capturing the attention of your potential clients. Title tags are still extremely important for SEO (search engine optimization) and by tweaking your titles you can increase website traffic and in turn your rankings. When you increase your click-through rate, we mean the number of people who see you in search results and actually click through to your website and spend time on it – this, in turn, increases your rankings, moving you up in search results. So here are just a few ways for you to get your titles in tip-top shape to get more eyes on your website and move you up the ranks:

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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