Happy 2018! As with every new year, new goals come to the fore and for most small business owners improving brand awareness, online marketing efforts and increasing profits are all on their resolution list.
Given that we live in a digital world, ranking higher up in search results can help to achieve all the aforementioned business objectives. Essentially, the higher up you rank in Google results, the more likely your brand will be seen, and thus the more traffic you’ll get to your website and in turn, hopefully an improved bottom line. But this all begins with making sure you are keeping Search Engine Optimization (SEO) in mind.