Big businesses are trading in depth and detail for minimalist branding. You might have noticed that major names like Pepsi, Toyota and Mastercard now showcase notably simpler logos.
If you’re wondering why this trend is taking companies by storm, then keep reading to learn why less is more in present-day branding.
It's been over 20 years since the world fell in love with the World Wide Web, but many websites continue to disappoint users with their dull and uninspiring interfaces. As a result, the internet is littered with websites that fail to impress visitors. Fortunately, creating a great website is not as tough as you think. The fundamental principles of good web design are pretty simple. Unfortunately, there is also a lot of bad web design out there — perhaps because it's so difficult to get right. Users are now accustomed to clean layouts that look almost unfinished in their simplicity; sites with obvious user flows and clear call-to-action buttons; images that load quickly and appropriately; and sites that feel responsive and fast regardless of device or connection speed.
Let's talk about critical details that can help you Stick The Landing Page and convert visitors into customers.
Choosing branding elements is not easy, especially if you have just started your business from scratch. From the logo to the website design – all of the pieces of this puzzle eventually would fir together to define how your potential customers will perceive your company and products. Imagine it like this – your company's branding is the first thing a customer will see, so make sure it makes a good first impression!
Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.
Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.
