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It's been over 20 years since the world fell in love with the World Wide Web, but many websites continue to disappoint users with their dull and uninspiring interfaces. As a result, the internet is littered with websites that fail to impress visitors. Fortunately, creating a great website is not as tough as you think. The fundamental principles of good web design are pretty simple. Unfortunately, there is also a lot of bad web design out there — perhaps because it's so difficult to get right. Users are now accustomed to clean layouts that look almost unfinished in their simplicity; sites with obvious user flows and clear call-to-action buttons; images that load quickly and appropriately; and sites that feel responsive and fast regardless of device or connection speed.

You'll Convert Visitors to Customers in No Time With These Simple Rules.


Any designer at Blue Ocean Interactive will tell you that designing an effective website landing page is the cornerstone of a successful SEO-driven website. Your offer may be the best thing anyone has ever seen! Your ads may be optimized, and you're paying for clicks. Still, you could be losing visitors and potential customers without an eye-catching and easy-to-navigate landing page that automatically instills trust and desire to buy what you're selling. 

Even before we start building a great and effective website landing page, ask yourself a few things: 

  • Who are the people visiting my website? (Your audience.) 
  • What is the end conversion goal for visiting my website? (Sign up for a newsletter, purchase directly off the website, contact you for a quote, etc.)

  • Let's talk about critical details that can help you Stick The Landing Page and convert visitors into customers. 

    Choosing branding elements is not easy, especially if you have just started your business from scratch. From the logo to the website design – all of the pieces of this puzzle eventually would fir together to define how your potential customers will perceive your company and products. Imagine it like this – your company's branding is the first thing a customer will see, so make sure it makes a good first impression!

    Believe it or not, looking for love is a lot like looking for something on Google. You have that clear picture in your head of what you want, and you think that you have the means to have it, but more often than not, it turns out to be just another false advertisement.

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    Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

    Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

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