Blog

Details: Published: 20 September 2017

Your small business website is your online business card. These days, people take to the web to peruse what services are available and determine whether or not they want to do business with you based on your online presence. Your website oftentimes ends up being your introduction to potential clients who are seriously considering your products or services.

First question, do you even have a website? If not, creating one should be your next move. Remember however, that not all websites are created equally. There are great websites and there are also websites that drive people mad with too many pop ups, too much clutter, crappy navigation and all kinds of other annoyances. The latter is not the kind of website you want to build.

To create an awesome website, you’ll want to consider the following essential elements:

Details: Published: 07 September 2017

Google has unveiled a new feature which makes it easier for business owners to manage their Google listing right from the search results on desktop and on mobile. Previously, site owners would have to login to their Google My Business account to make changes to their listing including updating address info, contact info, and hours of operation as an example.

Now, Google has created a simple, easy to access business dashboard right in Google Search. The new feature enables you to simply search for your business on Google and from your business result you can then enhance your profile to update hours, location information, create a post, share pictures and more.

Details: Published: 18 August 2017

Creating persuasive copy isn’t easy – that’s why copywriters and professional writers exist. Having a way with words is a gift and a skill you should develop if you want to persuade your website visitors to stay awhile and actually read through what you have to offer.

Conversion copywriting is all about using words that compel a user to complete a step in your sales funnel. Whether you want your web visitors to give up their email address so you can add them to your mailing list or go ahead and buy that item, you need to get the wording right.

Details: Published: 31 July 2017

Getting traffic to your ecommerce website is the first step but the most crucial is getting your online visitors to stay a while, be interested in a product and then actually make a purchase. If you want to drive sales to your ecommerce website, you want to make sure you’re doing the following:

Build & Use Your Email List to Engage Customers

Email lists are invaluable when it comes to promoting sales, new merchandise, following up when a shopping cart has been abandoned and remaining sticky in your customers’ minds. Establishing a means of collecting email addresses begins with creating a call to action on your website that asks website visitors to sign up to receive all the great news you plan to send.