Your logo is an essential piece of your visual brand identity. But did you know that most brands have multiple logo variations? Having one single logo isn't practical for any business, and the chances of one logo being able to fit perfectly when marketing on various platforms is slim to none...which brings us to the ultimate question. "How many logos should my brand have?!" We've got some helpful information that will set you (and your brand) up for success.
Web design trends are changing faster than people change their underwear, and in 2020, the technical possibilities seem endless. As web design experts, we are ceaselessly called to experiment with new techniques and re-invent modern web interaction. On the other hand, other popular designs never go out of style, such as tried and true minimalism.
There are many versions and rumours about the dark mode's history: Some claim it was Apple's invention, where naysayers insist it was Google. We tend to lean towards the simplistic theory of what made dark mode famous: the code.
Is email marketing still even relevant? It’s 2018 and there’s no denying the prominence of social media channels and the saturation of advertising across all types of media – print, tv, radio, the web. With all of these advertising avenues to choose from it does make one wonder if the humble email still even works? The answer: Hell yeah!
Email marketing is one of the simplest and most cost-effective methods for marketing your business online.
Email marketing allows you to hone in on your desired audience to a degree that is not possible with other types of media.
Happy 2018! As with every new year, new goals come to the fore and for most small business owners improving brand awareness, online marketing efforts and increasing profits are all on their resolution list.
Given that we live in a digital world, ranking higher up in search results can help to achieve all the aforementioned business objectives. Essentially, the higher up you rank in Google results, the more likely your brand will be seen, and thus the more traffic you’ll get to your website and in turn, hopefully an improved bottom line. But this all begins with making sure you are keeping Search Engine Optimization (SEO) in mind.
Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.
Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.
