What exactly is Stale Content Syndrome (SCS)?
We may not be medical professionals (thank goodness). Still, with our expertise in content marketing and many years of web design/development, the diagnosis of SCS sounds as bad as it looks. With so many of us working from home and relying on digital mediums to connect our services, business, and products to consumers, ensuring your content stands out above the rest is often overwhelming, even for the most established brands in the biz. No matter how hard you try, eventually, everyone reaches a point where their content is staler than a rogue french fry stuck between your car's console and driver seat.
The "symptoms" of SCS can include:
Low engagement on social media
Reduced website/blog traffic
A dip in conversion rates/sales
Luckily there are a few simple and effective ways to revive your content! A bit of effort goes a long way in the eyes of SEO and potential customers. Let's look at some of the most tell-tale signs of stale content and a few fixes to help revive your website content and THRIVE in 2021.