Blog

Details: Published: 18 August 2017

Creating persuasive copy isn’t easy – that’s why copywriters and professional writers exist. Having a way with words is a gift and a skill you should develop if you want to persuade your website visitors to stay awhile and actually read through what you have to offer.

Conversion copywriting is all about using words that compel a user to complete a step in your sales funnel. Whether you want your web visitors to give up their email address so you can add them to your mailing list or go ahead and buy that item, you need to get the wording right.

Details: Published: 31 July 2017

Getting traffic to your ecommerce website is the first step but the most crucial is getting your online visitors to stay a while, be interested in a product and then actually make a purchase. If you want to drive sales to your ecommerce website, you want to make sure you’re doing the following:

Build & Use Your Email List to Engage Customers

Email lists are invaluable when it comes to promoting sales, new merchandise, following up when a shopping cart has been abandoned and remaining sticky in your customers’ minds. Establishing a means of collecting email addresses begins with creating a call to action on your website that asks website visitors to sign up to receive all the great news you plan to send.

Details: Published: 17 July 2017

This digital age has welcomed a world of online retailers and on-demand services who are ever ready to ship you what you need, when you need it or stream what you want, when you want it. Mobile services are also on the rise with pet groomers, pop up shops and even dentists willing to travel to your home or business to deliver their goods.

As such, it’s right for small businesses to be worried about the rise of on-demand services. Remember Blockbuster? Gone are the days of going to the video rental chain and perusing titles to choose what you’re going to spend the weekend watching. Netflix made it easier and more convenient. Then came Crave, Hulu, Amazon Video…

So how as a small business do you compete against this onslaught of online services and stores? How do you differentiate yourself so that your storefront is consistently welcoming clients and customers and closing sales?

Details: Published: 05 July 2017

Google Posts are a new feature available to small businesses who have a Google MyBusiness account. This feature allows businesses to publish their events, products and services directly to Google Search and Maps, giving interested customers a “one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.” The best part is – it’s totally free!