Transforming Shopfoam Mattresses: A Comprehensive Website Design and Digital Marketing Journey

At Blue Ocean Interactive and WEB ROI, we pride ourselves on delivering top-notch, all-inclusive solutions for businesses looking to make a splash online. Today, we're excited to share with you our recent collaboration with Shopfoam Mattresses, a leading provider of high-quality foam and natural latex bed products. From crafting a unique website design to optimizing their online presence and offering ongoing marketing support, we provided a comprehensive solution tailored to their specific needs. Let's dive into the details of the project!

Unique Website Design and WordPress CMS Integration

The first step in our collaboration with Shopfoam Mattresses was to create a visually appealing and user-friendly website. Our skilled team of graphic designers and web developers came together to design a custom layout that showcased their products and reflected their brand identity. With WordPress CMS integration, Shopfoam Mattresses can now easily manage their content and make updates as needed.


Sitemap Creation and Core Structure

To ensure the website's seamless navigation and user experience, we developed a sitemap that included key pages like Home, About, Contact, Privacy, and Blog. We also set up contact forms to facilitate communication between the company and its customers.

Natural Foam Latex Mattresses in Canada Dormir Mattresses

Combining Dormir Bed & Foam with E-commerce Site

One of the significant aspects of this project was merging Shopfoam Mattresses' sister brand, Dormir Bed & Foam, with its e-commerce platform. This integration helped streamline their online presence, making it easier for customers to browse and purchase their entire product range.


Local SEO Setup and Optimization

To boost Shopfoam Mattresses' online visibility, we implemented a local SEO strategy tailored to their locations. We set up and optimized their Google My Business and Bing Places accounts, and ensured they were listed on 35 local directories.


Custom Product Photography

In addition to our web design and SEO efforts, we also provided Shopfoam Mattresses with professional product photography services. Our team staged and photographed 20 of their products, capturing multiple images to showcase their unique features. We then set up and tore down the photography equipment on location, saving the client valuable time and resources.


Digital Marketing Partnership Program and PPC Ongoing Management

Recognizing the importance of continuous marketing efforts, we partnered with Shopfoam Mattresses for our Digital Marketing Partnership Program. As part of this program, we provide ongoing PPC management to help drive targeted traffic to their website and generate more sales.

Working with Shopfoam Mattresses has been an incredible journey, and we're proud of the results we've achieved together. Our comprehensive approach, combining web design, SEO, custom product photography, and ongoing marketing efforts, has helped this fantastic company reach new heights in the digital space.

Get In Touch

If you're looking for a friendly and professional team to take your business to the next level, don't hesitate to get in touch with us!

boim logo cca 2022

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

Get a Free Quote