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Our Latest Blog Posts

Consider this your digital treasure trove, packed with nuggets of wisdom to help you scale your website, stay on top of ever-changing trends, and navigate the online marketing world with confidence. We're here to guide you on this journey, so dive in and discover!

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BOIM_June_Email-marketing
06
Jun 2024

Does My Business Need Email Marketing? Experts Weigh In 

As a business owner, you're probably bombarded with countless marketing strategies promising the moon. But what really works? Luckily, email marketing isn't just another tactic—it's a proven powerhouse that can...
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The title Website Content written in yellow chalk with a stale column and a fresh column
01
Jun 2024

Are You Suffering from Stale Content Syndrome? Learn How to Revive Your Website's Content

Nobody wants to read stale content that fails to engage or inform. In a digital era where attention spans are shorter than ever, outdated or uninspired material can quickly turn...
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26
May 2024

How to Protect Your Company’s Online Reputation

Let’s face it – we Google everything now. Whether we are looking to find a service, a date, information about someone we’re set to go on a date with, a...
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22
May 2024

How to Choose the Perfect Digital Marketing Package

In today's evolving digital world, choosing the right digital marketing package can dramatically enhance your online presence and drive business growth. A well-crafted digital marketing package combines various strategies tailored...
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21
May 2024

Here's What to Consider Before Starting E-commerce Web Development 

Are you ready to take your business online? Launching into e-commerce web development is a game-changing step for any ambitious brand. But before you start adding shopping carts and product...
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How to Maximize Performance with Creative Assets in Performance Max Campaigns
26
Apr 2024

How to Maximize Performance with Creative Assets in Performance Max Campaigns

Creative assets form the backbone of Performance Max campaigns, ensuring advertisers can fully harness Google's AI and machine learning algorithms for optimal ad performance. These assets include images, videos, headlines,...
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The Art of Hidden Branding
26
Apr 2024

The Art of Hidden Branding: Engaging Consumers with Subtle Messages

Hidden branding represents the clever incorporation of subtle messages or designs within a brand's visual elements, such as logos, to communicate deeper meanings or values. This technique, also known as...
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Brainstorming
18
Apr 2024

Beyond the Graphics: 5 Essential Non-Visual Branding Elements

Did you know branding goes beyond logos and graphics? Here, you’ll learn how non-visual elements play a pivotal role in defining your brand's identity and connecting deeply with your audience....
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sales
18
Apr 2024

What Businesses Benefit Most from Performance Max & How to Optimize Campaigns

Performance Max (PMax) campaigns can elevate your business's online presence. Tailored for diverse needs—from e-commerce to local ventures—this Google Ads tool uses cutting-edge technology to enhance visibility and engagement across...
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Sticky-Notes-with-KPI-key-Performance-Indicators
21
Mar 2024

5 Key Performance Metrics to Track in Your Performance Max Campaigns

With so many options to advertise online, Google's Performance Max campaigns stand out as a holistic solution designed to amplify your presence across Google's vast network. By employing machine learning...
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16
Mar 2024

5 Tell-tale Signs It’s Time for A Website Redesign

You don’t want your website to be like a mouldy piece of food forgotten about in a Tupperware container at the back of your fridge. Gross, we know. But that’s...
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Branding & Word Concept art - 5 Ways Consistent Branding Can Elevate Your Business (& How to Build a Cohesive Narrative)
20
Feb 2024

5 Ways Consistent Branding Can Elevate Your Business (& How to Build a Cohesive Narrative) 

A cohesive and consistent brand is not just a nice-to-have; it's a must-have for businesses aiming to stand out. Here are five reasons why consistent branding is crucial for your...
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