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How to Enhance Your Brand’s Appearance on Google Search Results

How to Enhance Your Brand’s Appearance on Google Search Results

Google has unveiled a feature which makes it easier for business owners to manage their Google listing right from the search results on desktop and on mobile. Previously, site owners would have to login to their Google Business Profile account to make changes to their listing, including updating address info, contact info, and hours of operation as an example.

Now, Google has created a simple, easy-to-access business dashboard right in Google Search. The new feature enables you to simply search for your business on Google, and from your business result, you can then enhance your profile to update hours, and location information, create a post, share pictures and more.

Why You Need to Focus on Search

A high-quality online presence in search results is pertinent for businesses looking to stand apart from their competition. Google has now made it easier to enhance your profile with this new feature to bring more traffic and interest to your website and, in turn, your business.

How To Manage Your Profile

Business owners can now manage their online presence right from Google Search to:

  • Add or correct business information including holiday hours, current promotions, and more
  • Post on Google to advertise events, sales, special services
  • Share photos that highlight your businesses offerings
  • Quickly take important actions to complete and enhance your business listing

How do you access this feature?

Super simple.

First thing, you’ll need to be logged into a Google account affiliated with your verified Business listing, for example, Gmail.

Next thing, search for your business. Once your listing appears, you will see the relevant options available that will help you enhance your profile, like sharing a post, a photo or updating information.

Update the info and you're done.

Watch how this new feature works in action:

google local search results update tutorial

Boost Your Brand with BOIM

Ready to make the most of Google search results? Our branding and digital marketing agency has you covered. With a full-fledged team of search engine marketing experts, we're here to guide your strategies to success. Contact us today to learn more!

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