We are connected to our phones. If we’ve forgotten our devices at home or in the car, a feeling of panic arises for many because well, our phones are like a lifeline to the world these days. As such, the emphasis on creating great mobile web experiences is increasingly important for business owners who want to reach their potential clients or customers online.
It’s crazy to think that Google has only been around since 1998. For those of us that remember the days where you’d have to rifle through heavy encyclopedias to find information, the time seems at once so long ago and yet not so long ago. Nearly 2 decades since its inception, the search engine giant and its algorithm now greatly dictate how we use the web, what we find on the web and how we build websites in an effort to rank higher up in Google’s search results.
The internet thrives on content. It’s the very thing that attracts customers to your website, keeps them on your page enthralled in reading and when it’s great – it prompts your website fans to share it through their social media channels, email your URL to a friend or pass the info along in a conversation. Great content draws more eyes to your website, driving traffic and brand awareness, which is what every website owner wants.
Business owners, bloggers, and anyone who wants to drive traffic to their website has probably spent time perusing the web for tips on how to optimize their website for search results. Search Engine Optimization a.k.a. SEO is a fast-changing field with the search engines themselves updating their algorithms without warning. What was once effective may no longer be relevant. That’s why staying up-to-date on what works and what doesn’t is of the utmost importance for those who want to see a return on their SEO efforts. Here’s the scoop on the current SEO state of affairs and some common mistakes you’ll want to avoid: