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From Portfolio to Profit—An Award-Winning E-Commerce Tale

Blue-Ocean-Interactive-Marketing-Portfolio-Coivic-2024

From Portfolio to Profit—An Award-Winning E-Commerce Tale

Coivic | Blue Ocean Interactive Marketing Inc

Coivic Contracting Ltd., a distinguished construction company in Milton, Ontario, faced a unique challenge: they needed a new website that could serve as both a high-quality portfolio for their residential landscaping and construction work and a fully functional e-commerce store for their high-end home leisure products. The goal was to seamlessly integrate a virtual showcase of their cutting-edge work with the ability to sell luxury outdoor furniture and fire pits online.

We delivered, with a tailored solution that generated measurable results for Coivic while earning us a Web Marketing Association Award for Best Consumer Goods Website (Website Development). Read on for the full story. 

The Solution: A Premium Website with Seamless E-Commerce

To meet Coivic’s complex challenge, we developed a comprehensive solution tailored to their specific needs. 

We built a premium, custom-designed WordPress website, delivering a platform that was both visually appealing and highly functional, providing a seamless way to showcase their projects.

To address their e-commerce needs, we created a fully functional online store with secure payment and efficient shipping features. We then populated it with their extensive product catalogue, allowing them to sell their luxury outdoor products directly to customers. 

Additionally, our team conducted thorough keyword research and provided professional content writing and on-site SEO to maximize their visibility in search engine results.

The Results: Strong Engagement & Growth

In the first six months following the launch of the new website, Coivic Contracting experienced promising engagement and significant traffic growth, demonstrating the success of our integrated strategy.

  • Increased Organic Traffic: Organic search proved to be a major driver of traffic, contributing an average of 53% of all new visitors. These organic visitors were highly engaged, viewing an average of 2.8 pages per session.
  • High User Engagement: The new site averaged 535 visitors per month and kept them engaged, with visitors spending an average of 2 minutes on the site per visit.
  • Powerful Functionality and Aesthetic Appeal: The solution successfully blended aesthetic appeal with powerful functionality, empowering Coivic Contracting to both showcase their work and expand their online sales.

By developing a premium e-commerce website with strategic content and SEO, we helped Coivic Contracting Ltd. not only meet their objectives but also lay a strong digital foundation for future growth.

If you would like to strike a better balance between a beautiful website and one that generates real results for your business, we should discuss your project.

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