We're incredibly proud to announce that our work revitalizing the Linton Window & Door website has won a Web Marketing Association Award for Best Consumer Goods Website (Website Development). This award is a testament to what's possible when a true partnership is formed; together, we didn't just build a website—we opened new doors to digital success for Linton Window & Door.
You can read the full story below, complete with actual data from this award-winning campaign.
The Challenge: Reversing a Decline and Reaching New Heights
Linton Window & Door, a specialist in window and door sales and installation in Cambridge, Ontario, was facing a slowdown in year-over-year growth. Their existing website was outdated, functionally inadequate, and failed to attract their target audience of homeowners and contractors. The company had poor online visibility and was not ranking well for important keywords and locations. They needed to revitalize their online presence to compete effectively and meet their ambitious growth target of 30%.
The Solution: A Digital Transformation Built for Results
To address these challenges, we implemented a comprehensive, multifaceted strategy.
- Premium Website Design & Development: We replaced the outdated site with a new, high-performing, and modern website built specifically to capture and convert leads. The new site provides a seamless and engaging experience for all of Linton’s target customers.
- Content Writing & SEO: Our team implemented strategic content writing and SEO to dramatically improve Linton's Google rankings. This ensured they would appear prominently for relevant keywords and locations, such as Stratford, attracting a more targeted audience.
- Local Digital Marketing Partnership: We established an ongoing partnership that includes continuous SEO and paid digital marketing support to maximize ROI and ensure sustained growth. This included a geographically targeted PPC campaign to generate leads.
The Results: Exceptional Performance and Dominant Rankings
The new website and integrated marketing strategies resulted in exceptional digital performance, exceeding expectations:
- High Conversion Rates: The organic conversion rate reached an outstanding 10.46%, resulting in 957 total organic conversions. Additionally, the Google Ads campaign delivered a strong 9.23% conversion rate, driving 724 conversions from paid advertising. The PPC campaign alone generated an average of 91 leads per month.
- Strong User Engagement: The organic bounce rate was a remarkably low 28.05%, indicating that visitors were highly engaged and satisfied with the website's content. The site also passed Core Web Vitals on both desktop and mobile, with an impressive desktop score of 98/100.
- Significant Ranking Improvements: Our strategic SEO efforts resulted in substantial ranking improvements in key markets.
- In one key market, rankings for the term "windows and doors" improved from 2nd to 1st.
- In another market, targeted landing pages propelled "custom door installation" from 83rd to 1st, and "custom doors" from not ranking to 1st.
- In yet another market, "custom window installation" climbed from 11th to 2nd, and "patio door installation" soared from 55th to 2nd.
By revitalizing their online presence, we enabled Linton Window & Door to attract a flood of qualified leads and solidify their position as an industry leader.
We're proud to have partnered with Linton Window & Door to help them not just attract leads, but lead their markets. This success demonstrates our proven expertise in combining premium website design with targeted digital marketing to achieve impactful results. If you would like similar results, let’s talk about your project.
