Coivic Contracting Ltd. Case Study

Executive Summary

Cultivating Online Presence & E-Commerce Success

Coivic Contracting Ltd., a distinguished construction company based in Canada, partnered with us to redesign their website. The objective was to create a visually compelling virtual portfolio and integrate e-commerce functionality for their high-end home leisure offerings.

Our solution delivered a premium website with robust e-commerce capabilities, resulting in strong engagement and traffic growth, particularly from organic search, within the firSt six months.

The Challenge

Coivic Contracting Ltd. sought a website redesign to serve as a high-quality virtual portfolio, showcasing their cutting-edge work in residential landscaping and other construction sectors.

A key challenge was to seamlessly incorporate e-commerce functionality for their vertically integrated business, which includes a garden center, a maintenance division, and their role as the North American distributor for a high-end fire pit brand.

This involved selling luxury outdoor furniture and exclusive fire pits online, while ensuring the platform was stable and easy for in-house maintenance.

The target audience included affluent homeowners in the GTA and Southern Ontario, along with landscape architects, designers, and contractors.

The Solution

We provided Coivic Contracting Ltd. with a comprehensive set of solutions tailored to their unique objectives:

Premium Website Design & Development

Premium Website Design & Development: We designed, developed, and coded a new, highly functional website with a custom WordPress template, detailed styling, and content population.

E-Commerce Setup & Catalog Population

We established a full-featured e-commerce store with secure payments, efficient shipping, and a comprehensive product catalog for their high-end outdoor furniture and exclusive fire pits.

Content Writing, Population
& SEO

We performed keyword research, copywriting, and editing. We also implemented comprehensive onsite and technical SEO to maximize search engine visibility.

The Results:

In the six months following their new website launch, Coivic Contracting Ltd. has seen promising engagement and significant traffic growth.

The new site averaged 535 visitors per month, demonstrating its effectiveness in attracting their target audience.

Visitors showed strong engagement, spending an average of 2 minutes per visit, indicating high-quality content and user experience.

Organic search proved to be a significant driver of traffic, contributing an average of 53% of all new visitors. These organic visitors exhibited strong engagement, viewing an average of 2.8 pages per session, highlighting the success of our SEO Strategy.

Conclusion

This case study illustrates our expertise in developing sophisticated web solutions that blend aesthetic appeal with powerful functionality. By delivering a premium e-commerce website with strategic content and SEO, we empowered Coivic Contracting Ltd. to showcase their exceptional work and significantly expand their online sales.