Case Study / Web Design & E-Commerce Integration
Coivic Contracting Ltd.
Coivic Contracting Ltd., a distinguished Canadian construction company, partnered with Blue Ocean Interactive Marketing to build a visually compelling digital experience and e-commerce platform for their high-end home leisure offerings.
The Result: a premium website that boosted organic search traffic, engagement, and conversions within six months of launch.
The Challenge
Coivic Contracting Ltd. needed a website that served as both a high-quality virtual portfolio and a robust e-commerce platform. Their vertically integrated business—spanning a garden center, maintenance division, and exclusive fire pit distribution—required a solution that felt elevated and was easy to maintain.
Key Goals:
- Create a high-end digital portfolio to showcase luxury outdoor living projects.
- Implement a stable, scalable e-commerce platform.
- Appeal to a refined target audience:
- Affluent homeowners in the GTA and Southern Ontario
- Landscape architects, designers, and contractors
The Solution
Our multidisciplinary team collaborated closely with Coivic Contracting to deliver a holistic web solution built for performance, scalability, and long-term ROI.
Premium Website Design & Development
We designed and developed a custom WordPress website with precise styling, fast load times, and optimized UX flows—creating a platform that visually reflects Coivic’s craftsmanship and modern brand identity.
E-Commerce Setup & Catalogue Population
Our team configured secure payment gateways, shipping logic, and product filters to support a seamless customer experience. We also populated the complete catalogue of luxury outdoor furniture and fire pits.
Content Writing & SEO Optimization
We developed keyword-rich content for key pages and implemented on-page SEO best practices to strengthen visibility and organic rankings.
The Results
Within the first six months after launch, Coivic Contracting Ltd. achieved measurable performance gains, validating the strategy and execution.
Average Monthly Visitors
535 visitors/month
Strong alignment with target audience and improved visibility
Average Time on Site
2 minutes
Indicates engaging UX and high-value content
Organic Search Traffic
53% of total traffic
Reflects successful SEO optimization
Pages per Session (Organic)
2.8 pages
Demonstrates strong navigation flow and interest depth
Built for Performance
Designed for Growth
Based in Calgary and trusted across Canada, our hosting solutions give your website the speed, security, and stability it needs to perform every day. For over 15 years, businesses have relied on Blue Ocean Interactive Marketing to deliver award-winning expertise in all things digital.
Growth doesn’t happen by chance. It happens by design.
“I had the pleasure of speaking with Cassandra from Blue Ocean Interactive Marketing and the experience was truly outstanding. We received a complimentary…”
