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Words that Work - Create Persuasive Copy for Your Website

Words that Work - Create Persuasive Copy for Your Website

Creating persuasive copy isn’t easy – that’s why copywriters and professional writers exist. Having a way with words is a gift and a skill you should develop if you want to persuade your website visitors to stay awhile and actually read through what you have to offer.

Conversion copywriting is all about using words that compel a user to complete a step in your sales funnel. Whether you want your web visitors to give up their email address so you can add them to your mailing list or go ahead and buy that item, you need to get the wording right.

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The New & Improved Web Design for ELAA is Live

The New & Improved Web Design for ELAA is Live

In need of a web design upgrade, the Educational Liaison Association of Alberta (ELAA) contacted our web development team. We are happy to report that their new and improved web design is now live.

We have created a custom website design that is mobile responsive and scales to optimal viewing size on desktop, tablet, and mobile devices. The website also features a secure log-in only area for ELAA members where event and resource information can be accessed.  

ELAA is comprised of Alberta post-secondary institutions including colleges, universities and technical institutes. They provide information about post-secondary opportunities available in Alberta, providing coordinated activities for their members and an excellent forum for the exchange of information and professional development.

To learn more and view the new website, go here: www.elaa.ab.ca

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3 Simple Ways to Drive Sales to Your E-Commerce Website

3 Simple Ways to Drive Sales to Your E-Commerce Website

Getting traffic to your ecommerce website is the first step but the most crucial is getting your online visitors to stay a while, be interested in a product and then actually make a purchase. If you want to drive sales to your ecommerce website, you want to make sure you’re doing the following:

Build & Use Your Email List to Engage Customers

Email lists are invaluable when it comes to promoting sales, new merchandise, following up when a shopping cart has been abandoned and remaining sticky in your customers’ minds.  Establishing a means of collecting email addresses begins with creating a call to action on your website that asks website visitors to sign up to receive all the great news you plan to send.

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The Hockey Hotline is LIVE– a New App Connects Players & Teams

The Hockey Hotline is LIVE– a New App Connects Players & Teams

We’re super stoked to announce that The Hockey Hotline is live. Looking to create an online platform for players, coaches, and management to connect, two former players/scouts came up with the brilliant idea of creating a 'LinkedIn' for the hockey world. Our web development crew executed the plan and as such, the new app is live.

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Blue Ocean Interactive is 2017’s Consumer Choice Award Winner for Web Design!

Blue Ocean Interactive is 2017’s Consumer Choice Award Winner for Web Design!

For the 6th year in a row our web development team has been awarded the Consumer Choice Award for Web Design in Southern Alberta. We are super stoked to receive this accolade and are at once honored and humbled by the award as consumers decide who receives this tile. In all that we do, whether it’s developing a new website or app, upgrading a web design, creating a logo or designing print marketing materials, we are invested in helping our clients grow their business.

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Done and Done! The New Web Design for Tundra Drilling is Live

Done and Done! The New Web Design for Tundra Drilling is Live

Though Tundra Drilling Services Ltd. has been in business since the 90’s, they never had a website to promote their rathole drilling and oilfield conductor services. They decided it was time to get online and contacted our web development team. We’re happy to announce that their new web design is now live.

Our team has created a full screenwebsite design that is mobile responsive and easy to navigate. The website features their services, equipment and work that they’ve completed throughout Alberta, British Columbia, Saskatchewan and the Western Artic.

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How Local Small Businesses Can Compete Against the Rise of On-Demand Services

How Local Small Businesses Can Compete Against the Rise of On-Demand Services

This digital age has welcomed a world of online retailers and on-demand services who are ever ready to ship you what you need, when you need it or stream what you want, when you want it. Mobile services are also on the rise with pet groomers, pop up shops and even dentists willing to travel to your home or business to deliver their goods.  

As such, it’s right for small businesses to be worried about the rise of on-demand services. Remember Blockbuster? Gone are the days of going to the video rental chain and perusing titles to choose what you’re going to spend the weekend watching. Netflix made it easier and more convenient. Then came Crave, Hulu, Amazon Video…

So how as a small business do you compete against this onslaught of online services and stores? How do you differentiate yourself so that your storefront is consistently welcoming clients and customers and closing sales?

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Bullshooters Breakfast 2017 – Blue Ocean Style

Bullshooters Breakfast 2017 – Blue Ocean Style

This year’s Bullshooters Breakfast was held at Knoxville’s Tavern & Tent and hosted thousands of guests wearing their Stampede attire including our wonderful crew here at Blue Ocean Interactive Marketing.

We were welcomed to a wonderful breakfast spread that included all the Stampede breakfast staples: flapjacks, bacon, eggs, sausage, coffee, booze – you know the drill.

Live entertainment kept the party going while attendees danced the morning away despite the dismal weather.

Since 1973 the Stampede City Progress Club has hosted this legendary Stampede event. Every first Tuesday of Stampede, the Bullshooters Breakfast party commences with proceeds raised going to support the Just 4 Kidz Foundation – helping children in our very own communities.

To learn more about the Bullshooters Breakfast, go here: www.bullshootersbreakfast.com

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Set Your Sights on the New Oyesum Optiks Web Design

Set Your Sights on the New Oyesum Optiks Web Design

Looking to create an online store, the team at Oyesum Optiks contacted our web development team. Well versed in e-commerce web design, we were happy to oblige and we’re stoked to say the new site is now live.

We have created a custom website design that is mobile responsive and scales to size on all device types and in both portrait and landscape viewing modes. Users can easily search for glasses via brand, frame style and size, and also have the option of creating a wish list which lets them revisit their favourite frames.

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The New Web Design for Cona Resources Ltd. is Live

The New Web Design for Cona Resources Ltd. is Live

With the unveiling of their new company name, Cona Resources Ltd. (formerly Northern Blizzard Resources Inc.) needed a new web design to portray their rebranding. They contacted our team and we were happy to help. The new web design for Cona Resources Ltd. is now live.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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