Blog

Blog

The Client:

Modern Beauty Supplies is a wholesale supplier of beauty related equipment and supplies, serving licensed beauty professionals across Canada.

The Challenge:

Unsatisfied with their website, Modern Beauty wanted a comprehensive redesign of their site. They desired a website capable of multimedia content, integration with social media, an ability to dynamically update content and a fully automated online store. 

MacGyver could build a trap with a tooth pick, a bobby pin and some duct tape. Crazy, right? The thing is - he had a knack for consolidating items and repurposing them to serve whatever his current needs required. He was totally the first survivor man - resourceful, creative and all around awesome!

The process of curating content to aid your marketing endeavors requires you to adopt a MacGyver-esque mindset. Here are 5 steps to help you get started on your way to becoming the MacGyver of content curation:

why-you-need-an-editorial-calendarYes, I’m being a tad bit dramatic. But am I? If the purpose of creating an editorial calendar is to streamline your content creation workflow - from ideation to publication - to save you time and nip stress in the bud – doesn’t it kind of save your life?

Chronic stress is extremely taxing on your body, it can lead to heart disease, make you gain weight and of course – there’s anxiety and depression. The fight-or- flight response activated by stress - floods your body with hormones that elevate your heart rate, increase your blood pressure and well – make you feel like you’re having a heart attack. Chronic stress is a killer – so there you have it – creating an editorial calendar can save your life!

Nailing down what to write is a problem faced by bloggers, small business owners, and content teams alike. It’s legit – especially given that maintaining your blog is synonymous with maintaining your website’s SEO endeavors.

Supposing you’re not the type that thinks your next cup of coffee will summon the muse and your fingers will magically type away your next stellar piece of content, here are a few humble suggestions that may inspire your next post.

Want to know more?

Check these out...

About Us

About Us

Leadership

Leadership

Testimonials

Testimonials

Blog

Blog

boim logo cca 2017

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

Get a Free Quote