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If you're the go-to person for crafting content at your organization for the company's blog or social media channels then you'll understand the struggle is real. Trying to come up with what to publish next is nearly 99% of the problem.

Repurposing your existing content allows you to sift through the gems you’ve already created and pull out the ones that you love and give them a little buffing so they’ll shine anew and luster on.  Basically, you’re taking an older piece of content and recycling it – giving it a new life via a different medium or platform.

He was totally a boss on the court! I will never dispute that. However, how #23 wields his graphic design game may not be on par with his ability to dunk, dribble, and get it in the net – each time, every time.

For those of us that want to up our content creation skills and incorporate infographics into what we produce – there are some awesome resources out there to help. You don’t need to be a seasoned graphic designer to put together a visual display of information, facts, or whatever it is you want to showcase that also looks oh so cool at the same time.

The Client:

Modern Beauty Supplies is a wholesale supplier of beauty related equipment and supplies, serving licensed beauty professionals across Canada.

The Challenge:

Unsatisfied with their website, Modern Beauty wanted a comprehensive redesign of their site. They desired a website capable of multimedia content, integration with social media, an ability to dynamically update content and a fully automated online store. 

MacGyver could build a trap with a tooth pick, a bobby pin and some duct tape. Crazy, right? The thing is - he had a knack for consolidating items and repurposing them to serve whatever his current needs required. He was totally the first survivor man - resourceful, creative and all around awesome!

The process of curating content to aid your marketing endeavors requires you to adopt a MacGyver-esque mindset. Here are 5 steps to help you get started on your way to becoming the MacGyver of content curation:

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BOIM CCA

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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