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The internet thrives on content. It’s the very thing that attracts customers to your website, keeps them on your page enthralled in reading and when it’s great – it prompts your website fans to share it through their social media channels, email your URL to a friend or pass the info along in a conversation. Great content draws more eyes to your website, driving traffic and brand awareness, which is what every website owner wants.

Business owners, bloggers, and anyone who wants to drive traffic to their website has probably spent time perusing the web for tips on how to optimize their website for search results. Search Engine Optimization a.k.a. SEO is a fast-changing field with the search engines themselves updating their algorithms without warning. What was once effective may no longer be relevant. That’s why staying up-to-date on what works and what doesn’t is of the utmost importance for those who want to see a return on their SEO efforts. Here’s the scoop on the current SEO state of affairs and some common mistakes you’ll want to avoid:

Let’s face it – we google everything now. Whether we are looking to find a service, a date, information about someone we’re set to go a date with, a definition, a recipe, this list can go on and on and on - the fact is we live in a search-happy world.   

Happy 2017! Tis that time of year when we set out to develop new habits in an effort to make this year the best one yet. Alongside diet, health, and wellness goals - business goals also enter the list of new year’s resolutions made. Whether it’s finding ways to be more productive, more efficient, increase sales or get more traffic to your website – making a conscious effort to better your business is the first step. The next part, is getting down to the doing. In an effort to help improve your online marketing this year, we are listing 3 simple SEO resolutions that you can make to improve your website today:

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BOIM CCA

Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

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